A DePIN for air intelligence and governance.
The problem
Yet most of it goes unmeasured, unaccounted, and unknown.
99%
of the world breathes air above WHO limits.
8.1m
deaths per year, globally, due to air pollution.
30,000
approx. deaths per year linked to air pollution in London.
$8.1t
cost per year in health damage, 9.1% of global GDP (World Bank)
£27–50b
the cost, per year, to the UK economy & NHS (RCP/Imperial, 2025)
3m+
UK working days lost per year to air pollution illness (CBI)
The system
SENSING — mobile and wearable sensors measure air quality where people actually are, not just at fixed stations
IDENTITY — verifiable digital IDs link every measurement to a real-world entity: people, vehicles, buildings, pets
INTELLIGENCE — AI turns raw readings into real-time, actionable guidance for a person or a city
RECORD — every entity gets a living, tamper-evident history of exposure and emissions
VALUE — that record underwrites ESG reporting, incentive design, and public-private partnerships
Turns raw signals into personal exposure scores. Insights and rewards already developed and in users’ hands.
Completed
A pocket device measuring the air you actually breathe: street-level, real-time, calibrated exposure data.
A medical-grade wearable capturing breath and biometric signals continuously. The personal sensor behind every Breath ID.
The governance model
People sense the air. The commons is held in trust. Buyers license it. Half the money goes back.
Project consortium
